Tech Scenes Unplugged with Michele Sancricca CEO and founder of Secro
"A startup is total ambiguity—you need to build many feedback loops."
In this episode of Tech Scenes Unplugged, Jeff Martin sits down with Michele Sancricca, CEO and co-founder of Secro, to explore the future of cross-border trade, digital trust, and deterministic AI.
From the Italian Navy to leading global supply chain technology at Amazon, Michele brings a rare blend of technical depth, operational leadership, and product vision. Now at the helm of Secro—with $20M raised and real traction in commodity trade logistics—he’s tackling one of the biggest pain points in global trade: outdated, fraud-prone documentation.
They dive into why real-time, encrypted digital bills of lading are not just a technical innovation but a trust revolution. Michele also shares lessons from building teams across continents, navigating startup chaos, manifesting long-term vision, and building the infrastructure for a more transparent, intelligent global economy.
Chapters
00:00 Introduction to Secro and Workflow Automation
02:45 Understanding Fraud in International Trade
05:34 Michele's Journey: From Navy to Tech
08:12 Navigating Startup Challenges
11:03 Building Effective Teams Across Borders
14:00 Bridging Generational Gaps in the Workplace
20:03 The Challenge of Letting Go
25:33 Navigating Innovation in Conservative Industries
28:39 Defining Deterministic Platforms
30:03 Product Roadmap and Customer Needs
33:29 Lessons from Leadership Experiences
37:54 The Power of Written Vision
41:57 Building a Cohesive Company Culture
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#Secro #MicheleSancricca #TechScenes #DigitalTrade #CrossBorderLogistics #AIinSupplyChain #StartupLeadership #VentureBacked #Blockchain #WorkflowAutomation #GlobalTrade #FraudPrevention #B2BPlatforms #DeterministicAI #SupplyChainTech #EnterpriseAI #PeakOperatingSystem #JeffMartin #LeadershipLessons #ManifestationInBusiness
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