Tech Scenes Unplugged with Ethan Ruby, CEO and Co-founder of SaaSGrid
"Execution is everything." — Ethan Ruby, CEO and Co-founder of SaaSGrid
In this episode of Tech Scenes Unplugged, Ethan Ruby, CEO and Co-founder of SaaSGrid, joins Jeff Martin to explore why metrics matter—and how the right data can change everything for B2B SaaS companies.
Ethan shares the pain that inspired SaaSGrid: endless hours wrangling messy data while running analytics at Craft Ventures. That frustration led to building SaaSGrid, a financial intelligence platform now used by 1,000+ SaaS companies to unify CRM, billing, and ERP data into a single source of truth for ARR, pipeline, retention, and more. The conversation dives deep into which metrics really move the needle at Series A, how execution gets measured, and why business—like jiu-jitsu—is a craft learned over time.
This episode is a must-listen for founders, finance leaders, and operators who want to align their team around clear, actionable insights—and scale with confidence.
Chapters
00:00 The Importance of Metrics in Business Success
02:05 Understanding SaaSGrid and Its Impact
05:03 The Role of Data in Decision Making
07:51 Craft Ventures: Insights from Experience
10:48 The Art of Crafting a Business
13:52 Key Metrics for SaaS Companies
16:33 Balancing Leading and Lagging Indicators
19:29 The Journey to Series A Funding
22:25 Metrics for Series A Companies
25:01 The Evolution of Metrics in Growth Stages
27:49 Execution and Its Measurement
30:24 Adapting to Market Changes
33:12 The Craft of Business and Jiu-Jitsu
35:56 Final Thoughts and Key Takeaways
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