Tech Scenes Studio City with Jason Vego, CEO and Co-founder of Bevz
"They have no real way to know what’s selling—we’re here to fix that." - Jason Vego, CEO and Co-founder of Bevz
In this episode of Tech Scenes Studio City, Jeff James Martin sits down with Jason Vego, CEO and Co-founder of Bevz, to explore how one startup is transforming the $650B convenience store industry. Jason shares the Bevz origin story—how a fragmented, analog market inspired him to create the first-ever SaaS platform built specifically for corner stores, helping owners make smarter decisions using data, streamline inventory, and survive in a rapidly digitizing world.
The conversation dives into the emotional journey of a founder, including lessons learned from early product failures, the challenge of finding product-market fit, and the importance of saying no to stay focused. Jason opens up about the realities of serving underserved business owners, the human side of startup life, and what it really takes to build a company that supports the people behind the counter.
Key Takeaways:
Convenience stores face massive inventory management issues due to a lack of real-time data and tools.
Bevz brings modern tech, data, and partnerships to small stores often overlooked by Silicon Valley.
The pandemic accelerated digitization, forcing many stores to rethink how they do business.
Retail success depends on data-driven decisions and understanding product velocity at a hyperlocal level.
Small business owners carry emotional weight, and startups need to build empathy into their solutions.
Product-market fit is a winding journey, often paved with wrong assumptions and tough pivots.
Work-life balance is hard but essential, especially for founders scaling fast.
The best teams win through collaboration, clarity, and ruthless prioritization.
YouTube Chapters
00:00 – The Challenge of Predicting Inventory Needs
02:57 – Bevz: Revolutionizing Convenience Store Operations
05:57 – Navigating the Pandemic: A Pivot in Strategy
09:06 – Understanding Retailer Needs: The Importance of Inventory Management
12:04 – Data-Driven Decisions: Capturing Market Trends
14:56 – The Complexity of Convenience Store Inventory
18:07 – The Struggles of Small Business Owners
21:11 – The Journey of a Founder: Finding Product-Market Fit
23:53 – Balancing Work and Personal Life as a Founder
27:08 – The Importance of Team Collaboration and Focus
29:59 – The Power of Saying No: Prioritizing Goals
33:01 – Final Thoughts: Music and Reflection
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About the author
Jeff James MartinCEO and Founder, Collective Genius
Jeff James Martin is the Founder and CEO of Collective Genius, creator of Peak OS, and author of Peak Teams. He works with growth and mission-critical organizations to improve alignment, accountability, execution, and team performance. Over the past two decades, Jeff has helped hundreds of founders, executives, and leadership teams build stronger operating rhythms and scale through increasing complexity. He is also the host of Tech Scenes, where he interviews founders, investors, and operators on leadership, innovation, and organizational performance.
About Peak OS
Peak OS is the operating system for organizational execution. Designed for growth-stage and mission-critical organizations, Peak OS helps leadership teams align priorities, establish operating rhythm, improve accountability, and maintain visibility as organizational complexity increases. By creating a consistent framework for communication, planning, and execution, Peak OS helps teams reduce execution drift and turn strategy into measurable outcomes. Learn more: Collective Genius
About Collective Genius
Collective Genius helps founders, executive teams, and growing organizations improve organizational execution through leadership coaching, operating systems, strategic facilitation, and Team-of-Teams alignment. Our work focuses on helping organizations scale without losing clarity, accountability, communication, or momentum. Learn more: Collective Genius
About Peak Teams
Peak Teams: Mastering the Habits of Unstoppable Venture-Backed Companies explores the leadership habits, operating rhythms, accountability systems, and execution principles used by high-performing organizations. The book provides practical frameworks for leaders seeking to build aligned teams and execute consistently as complexity grows. Learn more: Peak Teams book
Learn More
Explore additional insights on organizational execution, operating rhythm, leadership, team alignment, business operating systems, artificial intelligence, and the future of work through the Collective Genius Insights platform. Visit: Collective Genius Insights
Music by Andrew Applepie - https://soundcloud.com/andrewapplepie
