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Building a Product Council

Establishing an internal product council for venture-backed product companies is crucial for several reasons. By meeting on a regular cadence to review product inputs, assess the product roadmap, and make decisions, the council can help create a more efficient and effective product development process. Having a Product Council is a best practice of the Peak System. Here are some reasons why having an internal product council is important:

Cross-functional alignment: A product council that includes representatives from various departments, such as engineering, design, sales, marketing, and customer success, can ensure that all teams are aligned and working towards the same product goals. This alignment can lead to better decision-making, faster execution, and a more unified approach to product development.
Transparent prioritization: The council can help establish a transparent and structured process for prioritizing product features and initiatives. By reviewing and discussing product inputs and making collective decisions, the council can ensure that resources are allocated to the most critical and impactful projects.
Data-driven decision-making: A product council that meets regularly to review product inputs can ensure that decisions are based on data and customer feedback, rather than intuition or individual biases. This data-driven approach can help teams make more informed decisions and ultimately create products that better serve customer needs.
Accountability and ownership: By involving key stakeholders in the product council, decision-making becomes more decentralized, and ownership is distributed across multiple teams. This shared accountability can lead to increased engagement and commitment to the product's success.
Adaptability and agility: Regularly reviewing the product roadmap allows the council to identify changes in market conditions, customer needs, or competitive landscape and make adjustments accordingly. This adaptability is crucial for venture-backed product companies, as they often operate in rapidly changing environments and need to be agile to stay ahead of the competition.
Better communication: The product council can serve as a forum for discussing product-related issues, challenges, and opportunities. This open communication can help break down silos, promote collaboration, and ensure that all teams are on the same page regarding product direction and priorities.
Investor confidence: A well-structured product council demonstrates to investors that the company has a robust and disciplined approach to product development. This can instill confidence in the company's ability to deliver on its goals and drive growth.

In summary, establishing an internal product council for venture-backed product companies that meets regularly to review product inputs and make decisions on the product roadmap is essential for cross-functional alignment, transparent prioritization, data-driven decision-making, accountability, adaptability, communication, and investor confidence. By fostering collaboration and making informed decisions, the product council can help create more successful products and drive the company's growth.

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