It is important to establish Key Performance Indicators (KPIs) before creating Objectives and Key Results (OKRs) because KPIs provide the foundation for defining goals and measuring success. KPIs are quantifiable metrics that help organizations track progress toward strategic objectives, while OKRs are a goal-setting framework that helps teams and individuals set ambitious goals and measure progress using specific, time-bound, and quantifiable key results.

Here are some reasons why it's crucial to establish company KPIs before creating OKRs:

1. Aligning objectives with company goals: KPIs help you identify the most critical aspects of your business that contribute to overall success. When you create OKRs based on well-defined KPIs, you ensure that the objectives you set are aligned with the company's overarching goals.
2. Focusing on what matters most: Establishing KPIs helps prioritize the key aspects of your business that require attention. This allows you to focus your OKRs on the most critical areas, ensuring that your team's efforts have the greatest impact on the company's success.
3. Measuring progress: KPIs provide quantifiable metrics that can be used to measure progress toward objectives. When you create OKRs based on KPIs, you have a clear way to track progress and determine whether your efforts are driving the desired results.
4. Data-driven decision-making: KPIs help you make data-driven decisions by providing objective, quantifiable metrics. By establishing KPIs before creating OKRs, you can set goals based on real data and make informed decisions about where to focus your team's efforts.
5. Improved communication and transparency: When KPIs are established and shared across the organization, it promotes transparency and ensures that everyone is on the same page regarding the company's priorities. This helps create a shared understanding of what success looks like and enables better alignment when setting OKRs.
6. Evaluating performance: KPIs provide a basis for evaluating your team's performance and identifying areas for improvement. By establishing KPIs before creating OKRs, you can more effectively assess how well your team is performing and determine what changes may be needed to achieve better results.

In summary, establishing company KPIs before creating OKRs ensures that your goals are aligned with the company's overall objectives, focuses your team's efforts on the most critical aspects of your business, and provides a clear way to measure progress and evaluate performance. This ultimately leads to more effective goal-setting and better overall results for the organization. Both KPIs and OKRs are a core components to the Peak System.

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