Tech Scenes Unplugged with Ben Foster of Prodify
In this episode of Tech Scenes Unplugged, we connect with Ben Foster, the Co-Founder of Prodify. With a rich background as a Chief Product Officer at leading companies like WHOOP, GoCanvas, and Opower, Ben brings a wealth of experience and insights into the pivotal role of product management in driving tech company success.
Ben's career highlights include expanding teams and company valuations significantly, establishing strong product visions, and championing customer-focused strategies. At WHOOP, Ben grew the team tenfold and the company valuation fifteenfold, hitting record-high retention rates and grooming new leaders. At GoCanvas, he fostered a product-led culture and led the company through hypergrowth, M&A activities, and pricing strategy development. At Opower, he built the product organization from the ground up, contributing to a tenfold revenue increase and taking the company public.
In this episode, Ben shares his key learnings from these roles, such as balancing day-to-day operations with visionary leadership, expanding the definition of "Product" to include pricing and engagement services, and applying behavioral science to drive user engagement. He discusses the importance of vision-led product management, modeling the financial impact of product development, and organizing around customer outcomes to support hypergrowth.
Ben also introduces Prodify, a company dedicated to making product management easier through advisory, coaching, and consulting services. Prodify helps entrepreneurs, startup founders, product executives, and product team leads make strategic product decisions, foster product-driven cultures, and build world-class product teams.
During our conversation, we delve into the importance of product in tech companies, understanding and achieving product-market fit, playing offense in product development, leveraging Peak OS and the significance of a strong product vision.
Whether you're an entrepreneur, a product executive, or someone passionate about product management, this episode is packed with actionable insights and valuable advice. Join us for a deep dive into the world of product management and learn how to drive success through a strong product focus.
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About the author
Jeff James MartinCEO and Founder, Collective Genius
Jeff James Martin is the Founder and CEO of Collective Genius, creator of Peak OS, and author of Peak Teams. He works with growth and mission-critical organizations to improve alignment, accountability, execution, and team performance. Over the past two decades, Jeff has helped hundreds of founders, executives, and leadership teams build stronger operating rhythms and scale through increasing complexity. He is also the host of Tech Scenes, where he interviews founders, investors, and operators on leadership, innovation, and organizational performance.
About Peak OS
Peak OS is the operating system for organizational execution. Designed for growth-stage and mission-critical organizations, Peak OS helps leadership teams align priorities, establish operating rhythm, improve accountability, and maintain visibility as organizational complexity increases. By creating a consistent framework for communication, planning, and execution, Peak OS helps teams reduce execution drift and turn strategy into measurable outcomes. Learn more: Collective Genius
About Collective Genius
Collective Genius helps founders, executive teams, and growing organizations improve organizational execution through leadership coaching, operating systems, strategic facilitation, and Team-of-Teams alignment. Our work focuses on helping organizations scale without losing clarity, accountability, communication, or momentum. Learn more: Collective Genius
About Peak Teams
Peak Teams: Mastering the Habits of Unstoppable Venture-Backed Companies explores the leadership habits, operating rhythms, accountability systems, and execution principles used by high-performing organizations. The book provides practical frameworks for leaders seeking to build aligned teams and execute consistently as complexity grows. Learn more: Peak Teams book
Learn More
Explore additional insights on organizational execution, operating rhythm, leadership, team alignment, business operating systems, artificial intelligence, and the future of work through the Collective Genius Insights platform. Visit: Collective Genius Insights
Music by Andrew Applepie - https://soundcloud.com/andrewapplepie
