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Peak is the first operating system specifically designed for VC-backed companies.


With Peak, you'll go faster, grow bigger, and return more to your investors—and you'll make it look easy.

Learn Peak by Reading the "Peak Teams" Book

Purchase the "Peak Teams" book for yourself and your leadership team to learn fundamentals of Peak.

Buy the Book Today

Implement Peak by Subscribing to Rucksack

Subscribe to Rucksack to implement the venture backed operating system your team needs to scale and win.

Subscribe to Rucksack

Master Peak with a Peak Teams Guide

Work with a certified Peak Teams Guide to increase the speed of your team building and winning on Peak.

Contact to Learn More

"The definitive playbook for CEOs of high-stakes,

venture backed companies."


Client Excerpts from the "Peak Teams" Book


Peak is a living, breathing system that allows your organization to operate as the fast-moving, constantly changing, growth-oriented organism it needs to be to compete. Get the operating system your team needs to scale.

Subscribe to Rucksack Today

Get Your Team on Peak with Rucksack

Rucksack is an online subscription that provides you access to all the tools and resources to implement Peak with your entire organization.

Rucksack Monthly Subscription



  • One subscription for your entire team to access the complete Peak Teams System™
  • Implement the habits and tools enterprise-wide that build high-performing, venture-backed teams
  • Step-by-step video guidance and comprehensive resources for seamless mastery of Peak Team Tools and Meetings™
  • Cultivate a culture of team alignment, unwavering focus, and elevated accountability
  • Join Live Peak Team Calls

Rucksack Pro Annual Subscription


Annual (Save 30% with annual billing)

  • All the benefits of the Monthly Subscription with a 30% Annual Savings
  • One subscription for your entire team to access the complete Peak Teams System™
  • Implement the habits and tools enterprise-wide that build high-performing, venture-backed teams
  • Step-by-step video guidance and comprehensive resources for seamless mastery of Peak Team Tools and Meetings™
  • Cultivate a culture of team alignment, unwavering focus, and elevated accountability
  • Join Live Peak Team Calls

Partner with a Certified Peak Teams Guide


Contact for Daily Session Pricing

  • Facilitated Annual and Quarterly Team Sessions by a Certified Peak Teams Guide™
  • Facilitated Guided Sessions Including: Pre-Planning, Peak Session, and Weekly Camp Meeting™ Training
  • Additional Quarterly Team Peak Teams Coaching Support as Needed
  • Work 1:1 with a Peak Guide to align and focus your entire team
  • Leverage 1:1 insights to build your team using the Peak Teams System™
  • Access to specials, including team off-sites and retreats

* Ask about our Venture Partner Network Pricing Options 


Interested in Getting Your Team on Peak, Schedule a Free Discussion Today

Are your ready to go faster? Take the next step by booking a complimentary 20-minute discussion today. Let's delve deeper into your specific needs and explore how Peak can empower your team for success.

Schedule a Discussion

Master the Peak Tools with Your Rucksack Subscription

Connect all the tools you need into one holistic VENTURE BACKED OPERATING SYSTEM designed for your entire team to win.

Three Year Vision

Create a compelling future with a unified Three Year Vision. This tool guides your team to define their peak, setting the stage for long-term success.

One Year Plan

Develop a clear, actionable One Year Plan. Our system directs you to establish realistic milestones, helping your team reach the next camp and prepare for the ascent.

Peak OKRs™

Align your goals using our video-guided sessions to create smart, quarterly team and functional OKRs. Set the course and measure your progress effectively.

Peak KPIs™

Utilize our step-by-step, video-guided resources to craft the metrics critical for leading your organization. Track success with Peak KPIs™.

Peak Team Surveys™

Strengthen alignment, focus, and organizational health with our Peak Annual and Quarterly Team Surveys. Leverage feedback to continually improve and adapt.

Peak Talent Mapping™

Optimize team structure with Peak Talent Mapping™. Align roles and responsibilities with your mission, vision, and plan, placing the right talent in the right positions.

Peak Annual Meeting™

Conduct impactful Annual Off-sites with our Peak Annual Meeting™. Use our video-guided sessions and resources to streamline in-person or online planning.

Peak Quarterly Meeting™

Keep your team on track with the Peak Quarterly Meeting™. Our video-guided sessions and resources ensure consistent focus and momentum.

Weekly Camp Meeting™

Transform your team meetings with our efficient, effective Weekly Camp Meeting™ agenda. Say goodbye to unproductive meetings and keep your team aligned and focused.

Mission Statement

Define your purpose with guided sessions on creating or refining your mission statement. Lead your team with a clear, impactful declaration of your intent.

Core Values

Ingrain your ethos with guided sessions to establish your company's core values and weave them into your culture. Create a strong, value-driven team.

And Much More

The Peak Teams System™ doesn't stop here. Rucksack is filled with additional tools, resources, and guided videos to help you and your entire team ascend to peak performance.

Take a Free Peak Teams Assessment

Welcome to the Peak Teams Assessment, a comprehensive tool designed to evaluate and enhance the performance of your team. This assessment provides insightful analysis across key behavioral areas crucial to the success of venture-backed teams. Take your free Peak Teams Assessment today.


Companies Built on Peak

Craig Lewis

CEO and Founder | Gig Wage

"The Peak Operating System has been a winning formula for Gig Wage. When you are scaling exponentially, it's easy to get pulled in a million directions and get distracted. So, it's imperative to focus and align your leadership team on top priorities.”

Mel Stricklan

CEO | Slingshot Aerospace

“The Peak Operating System has been transformational for our company. We’ve been able to hone in on our alignment, focus, and accountability which has contributed to our many successes as an organization. Slingshot Aerospace is truly appreciative of Peak's great work.”

Ryan Broshar

Partner | Matchstick Ventures

"The Peak Opearting System has been an essential tool for Matchstick as we continue to focus on building our investment platform. This unique framework has helped align our partnership and make sure we are continually focusing on strategic goals that actually move the needle for our founders and investors."

Lori O'Keefe

CEO | MAAS ForSitePro

"The Peak Operating System has proven to be an essential part of our team’s success. With two distinct sectors of our business, the Peak system has allowed us to grow a stable and successful service offering and simultaneously launch a new software offering. Peak has been instrumental in keeping both initiatives focused and our diverse team aligned to deliver great results for our company."

Amir Hemmat

CEO and Co-founder | Welcome Technologies

"When you are scaling fast and building on momentum it’s critical to create focus on key priorities and efficient communication. The Peak Operating System has given our team the planning framework to execute our company vision and maximize our positive social impact."

Anne Hallock

CRO | Flowspace

"As a remote-first organization scaling quickly, we found the Peak Operating System to be crucial infrastructure for aligning and executing on our core objectives at Flowspace. We benefitted tremendously from Jeff’s guidance and counsel throughout the process, and look forward to working with him as we implement the system over the long term."

Claim your Complimentary Copy of the Weekly Camp Meeting™ Agenda

Discover a thoughtful solution to transform your team meetings. Did you know that over 90% of venture-backed CEOs and founders find little value in their weekly team gatherings? Say goodbye to unproductive meetings and embrace the power of the Weekly Camp Meeting™.


Venture Partners

(Ask about our venture partner discounts)

"The true grit and grind as a CEO or founder is doing whatever it takes to build an unstoppable team." - Jeff James Martin

Companies Built on Peak

Chelsie Lee

CEO and Founder | Shipsi (Acquired)

"Over the years, Jeff has been an incredible resource, and the Peak Operating System has been an absolute game-changer for our organization – the most effective I've experienced through my career to mutually set the vision, align on key priorities, and execution. Thank you for the guidance and continued support."

Adam Weber

Co-Founder, Chief People Officer | Emplify (Acquired)

"The Peak Operating System and Rucksack has been the right tool at the right time for us. In a simple way, it's created cross-departmental alignment and increased our pace and accountability."

Nick Kim

Principal | Upfront Ventures

"The Peak Operating System is effective at aligning our partnership around a set of goals and facilitating the debate about internal priorities. Jeff delivered the Peak Teams System to help us prioritize our goals and execute against them. I recommend Peak to anyone doing annual planning at the senior leadership level."

Ethan Austin

Investor and Advisor | Techstars

"The Peak Operating System is A+. It is perfect for getting teams aligned, focused, and accountable. Every startup needs an operating system. Rucksack is the first platform I’ve seen that really delivers this in bite-sized chunks for busy CEOs who know what they need to do but are having trouble getting started."

Beth Engel

Partner | Dundee Ventures

"The Peak Operating System, tools’ process, plan, and style is the right mix of listening and prodding to help our team get our priorities onto paper, meet deadlines, and hold ourselves accountable."

John Tomich

CEO and Founder | Credit Key

"When you are scaling fast and building on momentum, it’s critical to create focus on key priorities and efficient communication. The Peak Operating System and Tools with Collective Genius have given our team the planning framework to execute our company vision and maximize our positive social impact."

Chris Carey

CEO and Founder | Modern Automotive Performance (Acquired)

"The Peak Operating System quickly shifted our mindset from working "in" the business to "on" the business. Peak keeps us focused on the big picture as well as helps us define the most important priorities and goals for the organization. It has provided us tremendous value throughout our growth journey."

Anand Shah

CEO and Founder | Databook

"The Peak Operating System has given my team the tools needed to maximize our potential. The cadence keeps us on track and strengthens the trust and respect within our team. I would recommend the Peak System for any high growth venture backed company."

Brian Mac Mahon

Investor and Founder | Expert Dojo

"At the Expert Dojo Accelerator we have been using Rucksack and the Peak Operating System to great effect with our cohort.  It has given them structure and valuable guidance as they build their next unicorns. Well done Jeff for building this in such an easy to follow methodology and system."

Get Rucksack.

Build your team on Peak - the first operating system for venture backed companies. Implement and master the core tools with simple, proven resources and guided videos to move faster and go farther.

Subscribe Today

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