Elevate your team with decades of best practices and tools from successful venture-backed CEOs, founders, and investors with the Peak Operating System™

Peak Annual Planning™

Lead your team through Peak Annual Planning™ sessions to create a clear and unified Three Year Vision, One Year Plan, Quarterly OKRs, and more.

Peak Quarterly Planning™

Keep your team on course by leveraging the Peak Quarterly Planning™ sessions to create continuous alignment, focus, and accountability.

Peak Tools™

Leverage the full Peak Operating System™ and implement OKRs, KPIs, Triage List, Weekly Camp Meetings, and other must-have tools and best practices.

Subscribe to Rucksack to gain access to the entire Peak Operating System™ with over 100 tools, resources, and guided videos for venture-backed technology companies.

Subscribe to Rucksack

The Peak Operating System™

Empower your team by implementing a proven business operating system designed specifically for venture-backed technology companies. Access all the tools and resources needed to build your team.

Peak Annual Planning™

Guide your team through a Peak Annual Planning™ offsites online or in-person with video-guided sessions and resources.

Peak Quarterly Planning™

Keep your team on track by leading them through a Peak Quarterly Planning™ offsite using video-guided sessions and resources.

Weekly Camp Meeting™

No more bad meetings. Leverage our Weekly Camp Meeting™ agenda that is both efficient and effective in keeping teams aligned, focused and on course.

Peak Team Assessment™

Implement peak annual and quarterly team surveys to strengthen alignment, focus, and organizational health.

Three Year Vision

Define your Peak. Guide your team through building a unified Three Year Vision.

One Year Plan

Get your team to basecamp. Guide them through building a clear and actionable One Year Plan.

Peak OKRs™

Leverage video-guided sessions to guide your team to create smart quarterly team and functional OKRs.

Peak KPIs™

Step-by-step video-guided resources and best practices to create the metrics you need to lead your organization.

Core Values

Guided sessions and best practices to develop your company's core values and incorporate them into your culture.

Mission Statement

Guided sessions and resources on leading your team through defining or evolving your mission statement.

Peak Tools™

Gain access to all the tools and resources, including the Peak Team Dashboard™, Weekly Camp Meeting™, Triage Tools™, and more.

Peak Talent™

Peak Talent™ includes all the tools, strategies, and resources you need to recruit, hire, and retain high-performing team members.

Go Inside the Peak Operating System™ on Rucksack

Operating a venture-backed growth company involves leading a team toward building something that has never been done before.

Where you are going and what you need to do are often new; however, achieving this vision has been done a million times before.

The Peak Operating System™ on Rucksack gives you all the tools to build an unstoppable, venture-backed team.



Craig Lewis

CEO and Founder | Gig Wage

"The Peak Operating System has been a winning formula for Gig Wage. When you are scaling exponentially, it's easy to get pulled in a million directions and get distracted. So, it's imperative to focus and align your leadership team on top priorities.”

Mel Stricklan

CEO | Slingshot Aerospace

“Collective Genius’s Peak Operating System has been transformational for our company. We’ve been able to hone in on our alignment, focus, and accountability which has contributed to our many successes as an organization. Slingshot Aerospace is truly appreciative of Peak's great work.”

Ryan Broshar

Partner | Matchstick Ventures

"The Peak Operating System has been an essential tool for Matchstick as we continue to focus on building our investment platform. This unique framework has helped align our partnership and make sure we are continually focusing on strategic goals that actually move the needle for our founders and investors."

“The strength of the team is each individual member. The strength of each member is the team.”

- Phil Jackson

Rucksack Subscriptions

Subscribe to Rucksack to receive the entire Peak Operating System™ and Peak Tools™ today. Upgrade your subscription to access one-on-one training and facilitated sessions.

Rucksack Monthly Subscription



  • Peak Operating System™ and Peak Tools™
  • Guided annual and quarterly planning session videos
  • Peak Talent™ tools, strategies, and resources
  • More than 100 organized tools, resources, and guided videos
  • Access to upgrades and specials, including one-on-one coaching

Rucksack Annual Subscription


Annual (Save 30% with annual billing)

  • Peak Operating System™ and Tools™
  • Guided annual and quarterly planning session videos
  • Peak Talent™ tools, strategies, and resources
  • More than 100 organized tools, resources, and guided videos
  • Access to upgrades and specials, including one-on-one coaching



Rucksack Annual Subscription + Facilitated Planning Session



  • Peak Operating System™ and Peak Tools™
  • Guided annual and quarterly planning session videos
  • Peak Talent™ tools, strategies, and resources
  • More than 100 organized tools, resources, and guided videos
  • Access to upgrades and specials, including one-on-one coaching
  • Live 2 Day Facilitated Peak Annual Planning™, including Pre-Camp™, Peak Planning Sessions™, and Weekly Camp Meeting™ Training

Get a free copy of Our Weekly Camp Meeting™ agenda

We found that over 90% of venture-backed CEOs and founders do not find value in their weekly team meetings. The Weekly Camp Meeting™ is designed to keep high-performing teams aligned, focused, and on course. Each section is curated to create the most effective and efficient meeting for the team.


Jeff Martin

CEO and Founder | Collective Genius

CEO and Founder | Collective Genius
Based in Los Angeles, California, Jeff founded and sold his first startup in college and then went on to play a variety of roles in venture-backed technology companies.

Over the last two decades, Jeff and his team at Collective Genius have curated the Peak Operating System™, leveraging their experience and network of notable CEOs, founders, and investors. To build unstoppable teams, they have packaged the entire Peak Operating System™ in one online platform called ”Rucksack.”

Collective Genius

We build high-performing teams for venture-backed technology companies and venture capital firms. With offices in Los Angeles, Collective Genius has worked with hundreds of CEOs, founders, leadership teams, and investors across the United States and worldwide.

Collective Genius combines decades of experience in venture-backed organizations, focusing on uplifting teams to exceed their potential.

Schedule a Free 20-Minute Peak Assessment and Strategy™ Session

If you are a CEO, founder, or investor looking to dig deeper into strengthening your team, schedule a one-time free 20-minute Peak Assessment and Strategy™ Session today.

Book Today


Book a 50-Minute 1:1 Peak Coaching Session

One-on-one coaching calls are a great way to uplift your team as you leverage the Peak Operating System™. They allow you to prepare for sessions, troubleshoot team issues, customize the Peak to fit your organization, and provide one-on-one time for your questions.



Chelsie Lee

CEO and Founder | Shipsi

"Over the years, Jeff has been an incredible resource, and The Peak Operating System has been an absolute game-changer for our organization – the most effective I've experienced through my career to mutually set the vision, align on key priorities, and execution. Thank you for the guidance and continued support."

Adam Weber

Co-Founder, Chief People Officer | Emplify (Acquired)

"The Peak Operating System and Rucksack has been the right tool at the right time for us. In a simple way, it's created cross-departmental alignment and increased our pace and accountability."

Nick Kim

Principal | Crosscut Ventures

"The Peak Operating System is effective at aligning our partnership around a set of goals and facilitating the debate about internal priorities. Jeff delivered the Peak system to help us prioritize our goals and execute against them. I recommend Peak to anyone doing annual planning at the senior leadership level."

Lori O'Keefe

CEO | MAAS ForSitePro

"The Peak Operating System has proven to be an essential part of our team’s success. With two distinct sectors of our business, the Peak system has allowed us to grow a stable and successful service offering and simultaneously launch a new software offering. Peak has been instrumental in keeping both initiatives focused and our diverse team aligned to deliver great results for our company."

Amir Hemmat

CEO and Co-founder | Welcome Technologies

"When you are scaling fast and building on momentum it’s critical to create focus on key priorities and efficient communication. The Peak Operating System has given our team the planning framework to execute our company vision and maximize our positive social impact."

Anne Hallock

Chief of Staff | Flowspace

"As a remote-first organization scaling quickly, we found the Peak Operating System to be crucial infrastructure for aligning and executing on our core objectives at Flowspace. We benefitted tremendously from Jeff’s guidance and counsel throughout the process, and look forward to working with him as we implement the system over the long term."

"The true grit and grind as a CEO or founder is doing whatever it takes to build an unstoppable team." - Jeff Martin

Frequently Asked Questions


Get Rucksack.

Subscribe to Rucksack today and uplift your team with the entire Peak Operating System™: Peak Team Planning™, Peak Talent™, and Peak Tools™, including over 100 guided videos, workbooks, templates, and resources.

Subscribe Today


Ethan Austin

Investor and Advisor | Techstars

"Rucksack is A+. It is perfect for getting teams aligned, focused, and accountable. Every startup needs an operating system. Rucksack is the first platform I’ve seen that really delivers this in bite-sized chunks for busy CEOs who know what they need to do but are having trouble getting started."

Beth Engel

Partner | Dundee Ventures

"Peak Planning and Tools’ process, plan, and style is the right mix of listening and prodding to help our team get our priorities onto paper, meet deadlines, and hold ourselves accountable."

John Tomich

CEO and Founder | Credit Key

"When you are scaling fast and building on momentum, it’s critical to create focus on key priorities and efficient communication. Peak Planning and Tools with Collective Genius have given our team the planning framework to execute our company vision and maximize our positive social impact."

Chris Carey

CEO and Founder | Modern Automotive Performance (Acquired)

"The Peak Operating System quickly shifted our mindset from working "in" the business to "on" the business. Peak keeps us focused on the big picture as well as helps us define the most important priorities and goals for the organization. It has provided us tremendous value throughout our growth journey."

Anand Shah

CEO and Founder | Databook

"The Peak Operating System has given my team the tools needed to maximize our potential. The cadence keeps us on track and strengthens the trust and respect within our team. I would recommend the Peak System for any high growth venture backed company."

Brian Mac Mahon

Investor and Founder | Expert Dojo

"At the Expert Dojo Accelerator we have been using Rucksack and the Peak Operating System to great effect with our cohort.  It has given them structure and valuable guidance as they build their next unicorns. Well done Jeff for building this in such an easy to follow methodology and system."

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